In this article theoretical aspects of interregional integration processes are covered. Different approaches are resulted in understanding the essence of integration between separate regions, hierarchical levels of integration, legitimacy use of theories of the international integration is found...

In the modern society brands not only represent the product or company but also have a strong association with perceived quality, consumers’ life style, social class, taste etc. The purpose of this paper is to create a deeper consideration of what influence a brand name can have, when people...

Tourism is Kenya’s leading foreign exchange earner, yielding the country over US$500m annually. The industry contributes over 10% of the GDP to the national economy. However, considering that the industry experienced a slump over the period 1994-2003, there are challenges on how to sustain the...

In this article it is advanced the necessity for regional marketing as tool of strengthening the competitiveness of tourist services’ sphere. It is also investigated its essence and specificity in modern conditions. On the basis of certain tendencies and the carried out marketing researches...

In order to establish an adequate balance between tourists’ welfare, the needs of the natural and cultural environment, as well as to develop tourist destinations and organizations’ competitiveness, it is necessary to carry out a global and integrated approach, where all interested parties...

Viewed as an extremely tempting and complex topic, entrepreneurship is still a young, emerging field of study with a low paradigmatic evolution which arises strong interest among researchers, practitioners and political deciders. The detailed examination of the multiple nature of...

The proposed study will mainly attempt to study the promotional tools undertaken by different hotels and tour operators, and evaluate how they have been able to develop tourism and hospitality industry in the state. A survey questionnaire was used to collect primary data. Our study revealed that...

The aim of this paper is to underline that there is a preoccupation of the institutions to apply strategies aiming the creation of a positive climate, marked by credibility and trust, the creation of a distinctive image in the relevant social environment and in the interest areas, the...