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ASPECTS OF ROMANIAN MARKETING ENVIRONMENT FOR INTERNATIONAL HOTEL CHAINS
COSMA, Smaranda Adina; FLESERIU, Cristina; BOTA, Marius; … - 2015
development of the hotel companies’ strategy. Because of that, is very important for a hotel and especially for one that belongs …. Also, the own resources are the most important factor that is influencing directly the activity of a hotel belonging to an …
Persistent link: https://www.econbiz.de/10011316273
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Hotel Chain’s Strategic Options to Penetrate the Romanian Market
Cosma, Smaranda; Fleseriu, Cristina; Bota, Marius - In: The AMFITEATRU ECONOMIC journal 16 (2014) Special 8, pp. 1352-1352
The European hotel industry is dominated by small companies that own and operate a hotel. The rest of the market … contains hotel chains. Most of the international hotel chains realized the potential of the market and that is why they intend … to increase the number of hotels opened in Romania, but for the moment, only 3.5% belong to international hotel chains …
Persistent link: https://www.econbiz.de/10011106518
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Hotel Chain's Strategic Options to Penetrate the Romanian Market
Cosma, Smaranda; Fleșeriu, Cristina; Bota, Marius - In: Amfiteatru Economic Journal 16 (2014) Special No. 8, pp. 1352-1365
The European hotel industry is dominated by small companies that own and operate a hotel. The rest of the market … contains hotel chains. Most of the international hotel chains realized the potential of the market and that is why they intend … to increase the number of hotels opened in Romania, but for the moment, only 3.5% belong to international hotel chains …
Persistent link: https://www.econbiz.de/10011724923
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Attractiveness of municipalities in South-Western Poland as determinants for hotel chain investments
Puciato, Daniel - In: Tourism management : research, policies, practice 57 (2016), pp. 245-255
Persistent link: https://www.econbiz.de/10011556071
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Is hotel efficiency necessary for tourism destination competitiveness? : an integrated approach
Mendieta-Peñalver, Luis Felipe; Perles-Ribes, José F.; … - In: Tourism economics : the business and finance of tourism … 24 (2018) 1, pp. 3-26
Persistent link: https://www.econbiz.de/10011873211
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Chinese hotel guest perception of international chain hotels under the same hotel brand in different travel destinations : the cases of intercontinental and Sheraton
Sun, Sunny; Tong, Karen TszLun; Law, Chun Hung Roberts - In: Journal of vacation marketing : an international journal 23 (2017) 2, pp. 172-188
Persistent link: https://www.econbiz.de/10011951210
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A gravity model of foreign direct investment in the hospitality industry
Falk, Martin - In: Tourism management : research, policies, practice 55 (2016), pp. 225-237
Persistent link: https://www.econbiz.de/10011496375
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Developing a service quality evaluation model for luxurious restaurants in international hotel chains
Chin, Jiung-bin; Tsai, Chih-hsin - In: Total quality management & business excellence : an … 24 (2013) 10, pp. 1160-1173
Persistent link: https://www.econbiz.de/10009793741
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Research note: A sustainable hypothesis for tourist hotels : evidence from international hotel chains
Chen, Long-fei - In: Tourism economics : the business and finance of tourism … 19 (2013) 6, pp. 1449-1460
Persistent link: https://www.econbiz.de/10010254504
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Corporate social responsibility in international hotel chains and its effects on local employees : scale development and empirical testing in China
Wang, Chaohui; Hu, Runhong; Zhang, Tingting - In: International journal of hospitality management 90 (2020), pp. 1-14
Persistent link: https://www.econbiz.de/10012300106