Staudt, Yves; Mosedale, Jan; Ben Dakon, Saphir - In: Marketing Review St. Gallen : die neue … 41 (2024) 4, pp. 28-33
hotel industry, a structured online survey of hotel guests was conducted, resulting in two clusters of positive and neutral … use of robots, and the fear of competition with humans. Using the derived personas, hotel managers can develop a tailored …