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Wilcox, Gary B.
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Gangadharbatla, Harsha
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Kim, Kacy K.
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Williams, Jerome D.
2
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1
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International journal of advertising : the quarterly review of marketing communications
6
Journal of advertising : official publication of the American Academy of Advertising
1
Journal of food products marketing
1
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
1
Social and environmental issues in advertising
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The dark side of social media : a consumer psychology perspective
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ECONIS (ZBW)
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Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-367
Persistent link: https://www.econbiz.de/10003853227
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2
Examining the relationship between advertising expenditures and sales of quick-service restaurants in the United States
Kamal, Sara
;
Wilcox, Gary B.
- In:
Journal of food products marketing
20
(
2014
)
1
,
pp. 55-74
Persistent link: https://www.econbiz.de/10010355136
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3
Beer, wine, or spirits? : advertising's impact on four decades of category sales
Wilcox, Gary B.
;
Kang, Eun Yeon
;
Chilek, Lindsay A.
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 641-657
Persistent link: https://www.econbiz.de/10011547686
Saved in:
4
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
International journal of advertising : the quarterly …
35
(
2016
)
1
,
pp. 42-60
Persistent link: https://www.econbiz.de/10011547936
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5
Toward an understanding of causality between advertising and sales : new evidence from a multivariate cointegrated system
Darrat, Mahmoud A.
;
Wilcox, Gary B.
;
Funches, Venessa
; …
- In:
Journal of advertising : official publication of the …
45
(
2016
)
1
,
pp. 62-71
Persistent link: https://www.econbiz.de/10011453863
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6
Liquor advertising and consumption in the United States : 1971 - 2008
Wilcox, Gary B.
;
Kim, KyungOk Kacy
;
Schulz, Heather M.
- In:
International journal of advertising : the quarterly …
31
(
2012
)
4
,
pp. 819-834
Persistent link: https://www.econbiz.de/10009674964
Saved in:
7
"Kid tested, mother approved" : the relationship between advertising expenditures and "most-loved" brands
Kim, Kacy K.
;
Williams, Jerome D.
;
Wilcox, Gary B.
- In:
Social and environmental issues in advertising
,
(pp. 42-60)
.
2017
Persistent link: https://www.econbiz.de/10011591378
Saved in:
8
Consumer privacy and the new mobile commerce
Doorey, Alexandra M.
;
Wilcox, Gary B.
;
Eastin, Matthew S.
- In:
The dark side of social media : a consumer psychology …
,
(pp. 179-200)
.
2018
Persistent link: https://www.econbiz.de/10011740538
Saved in:
9
Soft drink advertising and consumption in the United States 1984-2007
Wilcox, Gary B.
;
Kamal, Sara
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
28
(
2009
)
2
,
pp. 351-368
Persistent link: https://www.econbiz.de/10008254086
Saved in:
10
What's changed? Does beer advertising affect consumption in the United States?
Wilcox, Gary B.
;
Gangadharbatla, Harsha
- In:
International journal of advertising : the quarterly …
25
(
2006
)
1
,
pp. 35-50
Persistent link: https://www.econbiz.de/10008115714
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