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"Seeing is being" : consumer culture and the positioning of premium cars in China

Bartikowski, Boris; Cleveland, Mark - In: Journal of business research : JBR 77 (2017), pp. 195-202

Persistent link: https://www.econbiz.de/10011729911

Cultural and identity antecedents of market mavenism : comparing Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 82 (2018), pp. 354-363

Persistent link: https://www.econbiz.de/10011771907

Here, there and everywhere : a study of consumer centrism

Prince, Melvin; Davies, Mark A. P.; Cleveland, Mark; … - In: International marketing review 33 (2016) 5, pp. 715-754

Persistent link: https://www.econbiz.de/10011620308

Migration and materialism: The roles of ethnic identity, religiosity, and generation

Cleveland, Mark; Chang, William - In: Journal of business research : JBR 62 (2009) 10, pp. 963-971

Persistent link: https://www.econbiz.de/10008272387

Cosmopolitanism, individual-level values and cultural-level values: A cross-cultural study

Cleveland, Mark; Erdoğan, Seçil; Arıkan, Gülay; … - In: Journal of business research : JBR 64 (2011) 9, pp. 934-944

Persistent link: https://www.econbiz.de/10009133453

Migration and materialism: The roles of ethnic identity, religiosity, and generation

Cleveland, Mark; Chang, William - In: Journal of business research : JBR 62 (2009) 10, pp. 963-972

Persistent link: https://www.econbiz.de/10008878831

Cross-national consistency of place-related identity dispositions as antecedents of global brand advocacy among ethnic Chinese at home and abroad

Cleveland, Mark; Bartikowski, Boris - In: Journal of business research : JBR 155 (2023) 2, pp. 1-13

Persistent link: https://www.econbiz.de/10013492752

Social media usage, materialism and psychological well-being among immigrant consumers

Cleveland, Mark; Iyer, Rajesh; Babin, Barry J. - In: Journal of business research : JBR 155 (2023) 2, pp. 1-14

Persistent link: https://www.econbiz.de/10013492778

Global Consumer Culture : The Evolving Nature of Global and Local Consumption - Part 1

Cleveland, Mark - 2019

Persistent link: https://www.econbiz.de/10013042832

Migration and materialism: The roles of ethnic identity, religiosity, and generation

Cleveland, Mark; Chang, William - In: Journal of Business Research 62 (2009) 10, pp. 963-971

Culture is the most complex and powerful influence on consumer behavior. Within culturally heterogeneous societies, marketing managers must consider the psychological and behavioral effects that emanate from ethnic identity. Of the many values that immigrants bring to their adopted home, some...

Persistent link: https://www.econbiz.de/10004987934