Nor Hasliza Saad; San, Chin Wei; Yaacob, Zulnaidi - In: Business systems research : a system view accross … 14 (2023) 2, pp. 1-23
Background: Public opinion about experience and expectation on services that appear on Twitter platforms provides valuable insights into satisfaction and experience. Objectives: This research investigates consumer perception and opinion toward AirAsia's services after the COVID-19 outbreak....