commerce on organisational structure, brand architecture, and IT structure. The results of a survey among 49 Chief Marketing … enhance the dependence of the marketing-related IT structure on changes in brand architecture …

attract the attention of the target group. Therefore, the branding activities of the employer became crucial in a modern … labour market. The aim of the paper is to identify the dimensions of attractiveness in branding employers and the levels of …

Branding theory has been largely developed in the context of consumer products; yet, most economies are characterized … by a preponderance of firms selling business-to-business or industrial products. Understanding how branding works in … industrial branding and offer some guidelines as to success with industrial brands …

marketing and branding purposes. This study will seek to understand how individuals and celebrities can use the Metaverse as a … explore the implications of using Metaverse as a marketing and branding tool, in order to understand the potential benefits …

We present several empirical facts about trends in marketing investment in the US. We also present estimates of the …, image, etc.), along with the investments in the labor force used to manage and oversee the branding. We then discuss the … private benefits to firms from their advertising and the established academic wisdom for the striking magnitude of marketing …

The aim of the study was to determine the impact of brand social media marketing on the dynamics of the company's share … campaign in social media. The economics and statistics analysis were used to analyse the costs of social media marketing (SMM … capitalization level. The monographic method is used for a comprehensive and in-depth study of social media marketing, the causal …

-Cola are among such global brands who initially introduced standard products by following standardized global strategies but …

competitive advantage requires empathy and innovative marketing plans, shifting channel strategies, budget, and resources while … and part of the Chief Marketing Officer (CMO) responsibility as corporations confront the New Normal (NN) opportunities …. And does this research offer insight by addressing three main questions? (1) How to address cyber risks from a marketing …