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BRAND MANAGEMENT IN SMALL AND...
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Meffert, Heribert
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Esch, Franz-Rudolf
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95
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91
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89
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88
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84
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79
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75
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75
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75
Ha Nam Khanh, Giao
72
Tomczak, Torsten
72
Kaiser, Harry M.
68
Belz, Christian
66
Hildebrandt, Lutz
66
Good, Darrel L.
62
Rajagopal
62
Wilson, William W.
62
Parguel, Béatrice
60
Kirchgeorg, Manfred
59
Brown, Stephen
57
Desmet, Pierre
55
Friedman, Hershey H.
52
Balmer, John M. T.
51
Herrmann, Andreas
51
Jabbar, Mohammad A.
51
McDonald, Malcolm
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Reinecke, Sven
51
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50
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50
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270
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Springer Fachmedien Wiesbaden
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566
European Journal of Marketing
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The journal of product & brand management
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Marketing Intelligence & Planning
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182
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Europäische Hochschulschriften / 5
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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59671
Die Ideen-Community zur Integration von Kunden in den Innovationsprozess : Empirische Analysen und Implikationen
Bretschneider, Ulrich
-
2012
Persistent link: https://www.econbiz.de/10009600715
Saved in:
59672
Leadership
Branding
: Wie Sie Führung wirksam und Ihr Unternehmen zu einer starken Marke machen
Grubendorfer, Christina
-
2012
Persistent link: https://www.econbiz.de/10009600718
Saved in:
59673
Guerilla
Marketing
: Alternative Werbeformen als Techniken der Produktinszenierung
Krieger, Kai Harald
-
2012
Persistent link: https://www.econbiz.de/10009600721
Saved in:
59674
Ko-Kreation von Werten im Dienstleistungsmanagement : Eine empirische Analyse des Einflusses anderer Personen bei Sportevents
Durchholz, Christian
-
2012
Persistent link: https://www.econbiz.de/10009600722
Saved in:
59675
Dienstleistungsmanagement : Grundlagen - Konzepte - Instrumente
Haller, Sabine
-
2012
-
5., akt. Aufl. 2012
Persistent link: https://www.econbiz.de/10009600900
Saved in:
59676
Customer Experience : Forum Dienstleistungsmanagement
Bruhn, Manfred
-
2012
Persistent link: https://www.econbiz.de/10009600902
Saved in:
59677
Service Experience Value : Eine empirische Analyse am Beispiel von Flugdienstleistungen
Wittko, Ole
-
2012
Persistent link: https://www.econbiz.de/10009600904
Saved in:
59678
Counter
Strategies
im globalen Wettbewerb
Plötner, Olaf
-
2012
Persistent link: https://www.econbiz.de/10009600926
Saved in:
59679
Symbole als Instrumente der Markenführung : Eine kommunikations- und wirtschaftswissenschaftliche Analyse unter besonderer Berücksichtigung von Stadtmarken
Müller, Andreas
-
2012
Persistent link: https://www.econbiz.de/10009600933
Saved in:
59680
Die Vertriebs-Offensive : Erfolgsstrategien für umkämpfte Märkte
Lang, Ewald
-
2012
-
3. Aufl. 2012
Persistent link: https://www.econbiz.de/10009601065
Saved in:
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