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BRAND MANAGEMENT IN SMALL AND...
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128
Esch, Franz-Rudolf
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95
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91
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89
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88
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88
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84
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80
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80
Melewar, T. C.
79
Ahlert, Dieter
75
Fritz, Wolfgang
75
Homburg, Christian
75
Ha Nam Khanh, Giao
72
Tomczak, Torsten
72
Kaiser, Harry M.
68
Belz, Christian
66
Hildebrandt, Lutz
66
Good, Darrel L.
62
Rajagopal
62
Wilson, William W.
62
Parguel, Béatrice
60
Kirchgeorg, Manfred
59
Brown, Stephen
57
Desmet, Pierre
55
Friedman, Hershey H.
52
Balmer, John M. T.
51
Herrmann, Andreas
51
Jabbar, Mohammad A.
51
McDonald, Malcolm
51
Reinecke, Sven
51
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50
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50
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49
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591
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270
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236
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Erasmus Research Institute of Management (ERIM), Erasmus Universiteit Rotterdam
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Edward Elgar Publishing
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663
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571
The journal of brand management : an international journal
566
European Journal of Marketing
484
The journal of product & brand management
391
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Industrial marketing management : the international journal for industrial and high-tech firms
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Journal of Food Distribution Research
208
Marketing Intelligence & Planning
208
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203
Springer eBook Collection
199
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182
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174
Marketing intelligence & planning
160
Ovidius University Annals, Economic Sciences Series
155
Europäische Hochschulschriften / 5
148
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
146
Journal of strategic marketing
146
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Journal of the Academy of Marketing Science
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Annals of Faculty of Economics
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Springer eBook Collection / Business and Economics
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132
Psychology & marketing
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Asia Pacific journal of marketing and logistics
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International Food and Agribusiness Management Review
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ECONIS (ZBW)
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7,077
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BASE
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59701
Standard-Lexikon für
Marketing
, Marktkommunikation, Markt- und Mediaforschung
Koschnick, Wolfgang J.
-
1987
Persistent link: https://www.econbiz.de/10009602203
Saved in:
59702
Marketing
: eine Einführung
Kotler, Philip
;
Armstrong, Gary
-
1988
Persistent link: https://www.econbiz.de/10009602206
Saved in:
59703
Handbuch
Marketing
Koinecke, Jürgen
(
contributor
)
Persistent link: https://www.econbiz.de/10009602370
Saved in:
59704
Strategic market planning : problems and analytical approaches
Abell, Derek F.
;
Hammond, John S.
-
1979
Persistent link: https://www.econbiz.de/10009602390
Saved in:
59705
Marketing
: 1
1972
-
2. Aufl.
Persistent link: https://www.econbiz.de/10009602507
Saved in:
59706
Der Einfluß unterschiedlicher Informationsquellen auf die Bewertung von Produkten
Mühlbacher, Hans
;
Weigl, Ingeborg Maria
-
1979
Persistent link: https://www.econbiz.de/10009602552
Saved in:
59707
Marketing
Lessing, Rainer
;
Welke, Wolfgang
-
1976
Persistent link: https://www.econbiz.de/10009602582
Saved in:
59708
Strategisches
Marketing
Raffée, Hans
(
contributor
)
-
1985
Persistent link: https://www.econbiz.de/10009602643
Saved in:
59709
Dictionary of
marketing
research
VanMinden, Jack J.
-
1987
Persistent link: https://www.econbiz.de/10009602765
Saved in:
59710
Competitive
marketing
: a strategic approach
O'Shaughnessy, John
-
1988
-
2. ed.
Persistent link: https://www.econbiz.de/10009602803
Saved in:
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