Strategic market planning : problems and analytical approaches
Derek F. Abell ; John S. Hammond
| Year of publication: |
1979
|
|---|---|
| Authors: | Abell, Derek F. ; Hammond, John S. |
| Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
| Subject: | Marketing | Fallstudiensammlung | Strategisches Management | Marketingmanagement | Planung |
| Extent: | XII, 527 S. : Ill., graph. Darst. |
|---|---|
| Type of publication: | Book / Working Paper |
| Language: | English |
| ISBN: | 0-13-851089-X |
| Source: |
Persistent link: https://www.econbiz.de/10009602390