Strategic market planning : problems and analytical approaches
Year of publication: |
1979
|
---|---|
Authors: | Abell, Derek F. ; Hammond, John S. |
Publisher: |
Englewood Cliffs, NJ : Prentice-Hall |
Subject: | Marketing | Fallstudiensammlung | Strategisches Management | Marketingmanagement | Planung |
-
Strategic marketing problems : cases and comments
Kerin, Roger A., (2007)
-
Strategic marketing problems : cases and comments
Kerin, Roger A., (2010)
-
Marketingplanung : Einführung in die marktorientierte Unternehmens- und Geschäftsfeldplanung
Kuß, Alfred, (1998)
- More ...
-
Strategic market planning : problems and analytical approaches
Abell, Derek F., (1979)
-
Evaluating and comparing projects: simple detection of false alarms
Pratt, John W., (1979)
-
The roles of the manager and management scientist in successful implementation
Hammond, John S., (1978)
- More ...