that should help luxury brands formulate marketing strategies for this booming market. Findings – Further, this study found …Purpose – Luxury brands’ marketing efforts have traditionally focussed on developed nations since that has comprised …

segmentation to the branding in the retail Islamic banking market is discussed. Research limitations/implications – The five …

Uses benefit needs to segment the online marketing market. Employs focus groups and a random sampling survey to search … assist marketing managers to focus on one or more segments that show salient consumer preferences for the benefits provided …

Explores the reliability of Webster’s (1990) instrument for measuring the marketing culture of an organization. Uses …

Examines the determinants of International Joint Venture marketing performance in Thailand. Uses the results from a … determinants as market characteristics, conflict, commitment, marketing orientation and organisational control.  …

into firm’s marketing activities. This study explored the relationship between market orientation and marketing competency … and investigated the role of the Internet marketing integration in the market orientation‐marketing competency linkage … influenced marketing competency of the firm. Compared to the previous study, the integration of the Internet marketing did not …

Purpose – This paper seeks to examine institutional publishing in six socially oriented marketing journals generally …. Design/methodology/approach – Authorships of Journal of Macromarketing , Journal of Public Policy and Marketing , Journal of … Consumer Affairs , Journal of Non‐Profit and Public Sector Marketing , International Journal of Non‐Profit and Voluntary Sector …

marketing strategies. Originality/value – This issue will assist practitioners, researchers and budding marketers, eyeing India … contribution of each to an important aspect of marketing in the region. Findings – The issue provides insights from both …

. Improvements in distribution systems are crucial to upgrading marketing systems in developing countries. Understanding how …