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An exploration of social media-enabled voter relationships through uses and gratifications theory, psychological contract and service-dominant orientation
Abid, Aman; Harrigan, Paul - In: Australasian marketing journal 28 (2020) 2, pp. 71-82
Persistent link: https://www.econbiz.de/10012253924
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Understanding the antecedents and outcomes of Facebook privacy behaviors : an integrated model
Lankton, Nancy K.; McKnight, D. Harrison; Tripp, John F. - In: IEEE transactions on engineering management : EM 67 (2020) 3, pp. 697-711
Persistent link: https://www.econbiz.de/10012299929
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Variations in consumers' use of brand online social networking : a uses and gratifications approach
Lim, Heejin; Kumar, Archana - In: Journal of retailing and consumer services 51 (2019), pp. 450-457
Persistent link: https://www.econbiz.de/10012115176
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Why men and women continue to use social networking sites : the role of gender differences
Krasnova, Hanna; Veltri, Natasha F.; Eling, Nicole; … - In: The journal of strategic information systems : … 26 (2017) 4, pp. 261-284
Persistent link: https://www.econbiz.de/10011792962
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Motivations to use different social media types and their impact on consumers' online brand-related activities (COBRAs)
Buzeta, Cristian; Pelsmacker, Patrick de; Dens, Nathalie - In: Journal of interactive marketing : a quarterly … 52 (2020), pp. 79-98
Persistent link: https://www.econbiz.de/10012432764
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Influence of post types on Facebook engagement : the moderating roles of brand category and brand internationalisation
Mathupayas Thongmak - In: International journal of internet marketing and … 17 (2022) 3/4, pp. 231-270
Persistent link: https://www.econbiz.de/10014318193
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Social media and sports : driving fan engagement with football clubs on Facebook
Vale, Leonor; Fernandes, Teresa - In: Journal of strategic marketing 26 (2018) 1, pp. 37-55
Persistent link: https://www.econbiz.de/10011860421
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The motivations of college students’ use of social networking sites in travel information search behavior : the mediating effect of interacting with other users
Kim, Sung-Bum; Choi, Kyu Whan; Kim, Dae-young - In: Journal of travel and tourism marketing 30 (2013) 3/4, pp. 238-252
Persistent link: https://www.econbiz.de/10009775419
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Influence of hedonic and utilitarian motivations on retailer loyalty and purchase intention : a facebook perspective
Anderson, Kelley C.; Knight, Dee K.; Pookulangara, Sanjukta - In: Journal of retailing and consumer services 21 (2014) 5, pp. 773-779
Persistent link: https://www.econbiz.de/10010407225
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Assessing the influence of social media on tourists' motivations and image formation of a destination
Llodra-Riera, Isabel; Martínez-Ruiz, María Pilar; … - In: International journal of quality and service sciences 7 (2015) 4, pp. 458-482
Persistent link: https://www.econbiz.de/10011448239