Assessing the influence of social media on tourists' motivations and image formation of a destination
Year of publication: |
2015
|
---|---|
Authors: | Llodra-Riera, Isabel ; Martínez-Ruiz, María Pilar ; Jiménez-Zarco, Ana Isabel ; Izquierdo-Yusta, Alicia |
Published in: |
International journal of quality and service sciences. - Bingley [u.a.] : Emerald, ISSN 1756-669X, ZDB-ID 2473962-5. - Vol. 7.2015, 4, p. 458-482
|
Subject: | Social media | Motivations | Information sources | Travel | Image destination | Social Web | Social web | Urlaubsverhalten | Holiday behaviour | Destinationsmanagement | Destination management | Tourismusmarketing | Tourism marketing | Markenimage | Brand image | Tourismus | Tourism | Motivation | Online-Marketing | Internet marketing | Virales Marketing | Viral marketing |
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