The informational society determines, on the strength of new communication and information technologies, a profound transformation of the exchange relationship. This enforces the building and the acceptance of a new paradigm viewing marketing, which affects the management not only by promoting...

In the current information society, the implementation of information technology and communication is an essential requirement, not only for increasing business competitiveness, but also for maintaining it on the market. Digital economy is based on electronic business support, and businesses are...