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Econometric modeling of competition: A multi-category choice-based mapping approach
Erdem, Tülin; Winer, Russell S. - In: Journal of econometrics 89 (1999) 1, pp. 159-176
Persistent link: https://www.econbiz.de/10006786608
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Counter-cyclical price promotion : capturing seasonal changes in stockpiling and endogenous consumption
Kwon, Minjung; Erdem, Tülin; Ishihara, Masakazu - In: Quantitative marketing and economics : QME 21 (2023) 4, pp. 437-492
Persistent link: https://www.econbiz.de/10014458472
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Special Section on "Marketing Dynamics" - Introduction to the Special Section on "Marketing Dynamics"
Bronnenberg, Bart J; Erdem, Tülin; Rossi, Peter E; … - In: Journal of marketing research : JMR 49 (2012) 6, pp. 749-749
Persistent link: https://www.econbiz.de/10010051927
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An Empirical Investigation of the Spillover Effects of Advertising and Sales Promotions in Umbrella Branding
Erdem, Tülin; Sun, Baohong - In: Journal of marketing research : JMR 39 (2002) 4, pp. 408-420
Persistent link: https://www.econbiz.de/10006652719
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The Effects of Temporal Consistency of Sales Promotions and Availability on Consumer Choice Behavior
Swait, Joffre; Erdem, Tülin - In: Journal of marketing research : JMR 39 (2002) 3, pp. 304-320
Persistent link: https://www.econbiz.de/10006653472
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A Dynamic Analysis of Market Structure Based on Panel Data
Erdem, Tülin - In: Marketing science : the marketing journal of the … 15 (1996) 4, pp. 359-378
Persistent link: https://www.econbiz.de/10006930825
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Brand Credibility, Brand Consideration, and Choice
Erdem, Tülin; Swait, Joffre - In: Journal of consumer research : JCR ; an … 31 (2004) 1, pp. 191-198
Persistent link: https://www.econbiz.de/10006646311
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Performance of Store Brands: A Cross-Country Analysis of Consumer Store-Brand Preferences, Perceptions, and Risk
Erdem, Tülin; Zhao, Ying; Valenzuela, Ana - In: Journal of marketing research : JMR 41 (2004) 1, pp. 86-100
Persistent link: https://www.econbiz.de/10006648035
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Testing for Choice Dynamics in Panel Data
Erdem, Tülin; Sun, Baohong - In: Journal of business & economic statistics : JBES ; a … 19 (2001) 2, pp. 142-152
Persistent link: https://www.econbiz.de/10008217163
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The price consideration model of brand choice
Ching, Andrew; Erdem, Tülin; Keane, Michael - In: Journal of applied econometrics 24 (2009) 3, pp. 393-420
Persistent link: https://www.econbiz.de/10008225605