Sanz-Blas, Silvia; Bigné, Enrique; Buzova, Daniela - In: Online Information Review 41 (2017) 7, pp. 936-953
; parasocial interaction; attitude towards brand fan pages in enhancing users’ participation in Facebook as a mobile social network … satisfy the needs of understanding, orientation and play. These needs, in turn, influence users’ attitude, as well as their … positive influence of attitude and passive participation. Practical implications This research enables brands to know which …