act as mediators between visual and verbal congruence and attitude toward the advertisement. Practical implications – The …

trust and perceived brand value and the subsequent effect on consumer’s environment friendly (EF) brand attitude and EF … perceived brand value lead to favourable attitude towards the brand. Consumers with positive EF brand attitude have … consumers perceive a brand as EF, it leads to favourable attitude towards the brand and significantly positive purchase …

conditions are a significant driver of digital piracy habit; attitude towards piracy is a significant deterrent of digital piracy … significant deterrent of digital piracy habit, mediated by attitude towards piracy. Originality/value This study investigates the … moderating role of attitude in a digital piracy context. The study findings would provide insights for policy makers to deter …

this paper uses two relevant variables, trust and attitude, to test the behavioral intention. There were 269 data sets from …

; parasocial interaction; attitude towards brand fan pages in enhancing users’ participation in Facebook as a mobile social network … satisfy the needs of understanding, orientation and play. These needs, in turn, influence users’ attitude, as well as their … positive influence of attitude and passive participation. Practical implications This research enables brands to know which …