Effect of perceived brand environment-friendliness on Indian consumer attitude and purchase intention
Year of publication: |
2015
|
---|---|
Authors: | Punyatoya, Plavini |
Published in: |
Marketing Intelligence & Planning. - Emerald Group Publishing Limited, ISSN 1758-8049, ZDB-ID 2023533-1. - Vol. 33.2015, 3, p. 258-275
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | India | Attitude | Purchase intention | Brand trust | Perceived brand environment-friendliness | Perceived brand value |
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