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CONCEPTS OF SERVICE QUALITY MEASUREMENT IN BANKS

Corneliu, Bente - In: Annals of Faculty of Economics 1 (2012) 2, pp. 889-894

. Moreover, it tries to investigate the relationship between service quality, customer satisfaction and loyalty. The five …

Persistent link: https://www.econbiz.de/10010617397

Main Challenges in Generating Loyalty Among TV Viewers

Damu, Nicolae; Ionescu, Adrian; Sabin, Mihai Niculae - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 880-884

In a global context marked by consistent changes in the media channels consumer’s behavior, the main challenge for the organizations operating in this field is the retention of their readers, listeners and viewers. As television is the media that still focuses the large majority of...

Persistent link: https://www.econbiz.de/10010631966

Bénéfices perçus de la fidélisation et qualité relationnelle : une application exploratoire au secteur du transport aérien

Volle, Pierre; Mimouni, Aîda - Université Paris-Dauphine (Paris IX) - 2003

a loyalty program (utilitarian, hedonic and recognition benefits). We then explore the relationships between these …

Persistent link: https://www.econbiz.de/10010707304

La fréquentation des points de vente : valeur du client, fréquence de visite, fidélité et inertie des choix

Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2000

Cette recherche se donne pour objectif de présenter les résultats de plusieurs études concernant la fréquentation des points de vente. Les investigations portent sur trois dimensions essentielles pour caractériser la fréquentation d'une grande surface alimentaire : la valeur du client, la...

Persistent link: https://www.econbiz.de/10010707698

The influence of value on loyalty in the supermarket industry

Terblanche, Nic S. - In: Acta Oeconomica 63 (2013) June, pp. 185-200

whether value impacts on loyalty amongst customers of a firm operating in the South African supermarket industry. The findings … with customer loyalty. More loyalty will not result from an increase in the hedonic value that a supermarket customer …

Persistent link: https://www.econbiz.de/10010822334

Peu de consommateurs fidèles habitent au paradis.

Bozzo, Cécile; Merunka, Dwight; Moulins, Jean-Louis - Université Paris-Dauphine

Les acheteurs réguliers d’une marque peuvent y être fidèles s’ils possèdent des attitudes fortes et positives vis-à-vis de la marque, source d’engagement dans une relation à long terme avec la marque. Ils peuvent aussi acheter la marque régulièrement par habitude et pour des...

Persistent link: https://www.econbiz.de/10008924651

Explorative Study on the Concept of Mind Shares: Confidence, Resistance and Loyalty

HUANG, Hui-Hsin - In: Expert Journal of Marketing 2 (2014) 1, pp. 15-27

. However, this method does not really gain insight into loyalty and perception of consumers toward brands and products. This … paper proposes a concept of Mind Shares which combines confidence and resistance as the main contents of loyalty to … questionnaire survey showed that confidence and resistance are both positively correlated with loyalty, and these two variables are …

Persistent link: https://www.econbiz.de/10011183042

Les bénéfices perçus des programmes relationnels : une approche de segmentation appliquée aux enseignes de distribution

Mimouni, Aîda; Volle, Pierre - Université Paris-Dauphine (Paris IX) - 2006

Benefits that customers derive from their participation to relationship programs are not only economic, or even utilitarian (e.g., convenience). In this article, we shed some light on the variety of perceived benefits – utilitarian, hedonic and symbolic – that customers may retreive as...

Persistent link: https://www.econbiz.de/10011072513

Proposition d’un modèle de l’influence des normes de la relation de Macneil (1980) sur la satisfaction d’un client vis à vis de son institution financière principale

Perrien, Jean; Elommal, Najoua - Université Paris-Dauphine (Paris IX) - 2005

in term of recommendations and consumer’s loyalty. A review of the literature concerning exchange and satisfaction has …

Persistent link: https://www.econbiz.de/10011073136

Peu de consommateurs fidèles habitent au paradis

Bozzo, Cécile; Merunka, Dwight; Moulins, Jean-Louis - Université Paris-Dauphine (Paris IX) - 2006

Regular brand buyers may be brand loyals if they exhibit strong and positive attitudes towards the brand leading them to be committed to purchasing it in the future. They can also buy the brand regularly out of mere habit or for practical reasons. This is called inertia. Finally, regular brand...

Persistent link: https://www.econbiz.de/10011073730