Damu, Nicolae; Ionescu, Adrian; Sabin, Mihai Niculae - In: Ovidius University Annals, Economic Sciences Series XII (2012) 1, pp. 880-884
In a global context marked by consistent changes in the media channels consumer’s behavior, the main challenge for the organizations operating in this field is the retention of their readers, listeners and viewers. As television is the media that still focuses the large majority of...