The article points out the characteristics of planning, options choices and strategies in the area of direct marketing …. Thus, it is the marketing plan that sets the tasks and defines the scope of direct marketing. The extent to which direct … marketing is affected by a firm’s strategic decisions, and in turn affects them, is linked to its importance in the marketing …

perspective -based on a SWOT analysis, this paper traits to analyse the role of origin as a marketing differentiation tool. In …

The paper shows relationships between level of residential satisfaction and form of differentiation of marketing policy … marketing differentiation are related to both current activities of place marketers and external factors. Using the results of … the study, it becomes possible to choose a relevant form of differentiation of place marketing policy and interpret its …

retain employees of different age groups as motivated and productive workforce members. An innovation and marketing … perspective examines how companies can exploit the potentials that senior customers offer. A combination of research-driven and … organizational fields, including HR, marketing, and management. Professional trainers, scholars and students of economy and business …

Pay What You Want (PWYW) and Name Your Own Price (NYOP) are customer-driven pricing mechanisms that give customers …

Packaging is a significant marketing tool. It plays a vital role in product strategy, but also remains a tool for brand …