Showing 1 - 10 of 36,863
The need for cultural sensitivity in global marketing is recognized widely. Using content analysis of 543 advertisements from four East Asian countries, determines the marketing factors which lead to the use of two advertising strategies that might be perceived as culturally insensitive....
Persistent link: https://www.econbiz.de/10014723122
Persistent link: https://www.econbiz.de/10010511557
This chapter begins by noting that culture as an element in economic development in the Third World has been largely … neglected in traditional development economics, most writers either seeing culture as an obstacle to development or ignoring it … altogether. Recently a shift in thinking has occurred whereby culture is now more widely seen as being more central to the …
Persistent link: https://www.econbiz.de/10014023816
Persistent link: https://www.econbiz.de/10009662321
Persistent link: https://www.econbiz.de/10011760001
Persistent link: https://www.econbiz.de/10012115156
Persistent link: https://www.econbiz.de/10011808638
students from Juraj Dobrila University in Pula studying tourism. The implementations of methods in teaching cross culture …There is need to advance cross-cultural educations to better prepare tourism students for the nuances of a modern … students who attend cross-cultural tourism and foreign languages course at the beginning of the first year and at the end of …
Persistent link: https://www.econbiz.de/10012178677
The paper presents theoretical and practical aspects of the impact of arts on tourist experiences. The paper will analyse both theoretical and practical aspects of experience marketing of art's events on tourist experiences. In empirical research, the paper will present results about the...
Persistent link: https://www.econbiz.de/10012534835
Persistent link: https://www.econbiz.de/10010440745