learning style, personality and self‐efficacy in information literacy. Such profiles should help students to reflect on their …. Design/methodology/approach – A questionnaire using existing validated scales for learning styles, personality, and … association between learning style and self‐efficacy. There appears to be some associations between personality and learning style …

Purpose – The purpose of this paper is to explore the role of personality (intellectual curiosity, conscientiousness …

Purpose – The purpose of this paper is to test the relationship between the five‐factor model (FFM) of personality and …

through personality segmentation – MDPS. This new tool, based on Mowen’s 3M model of motivation and personality, is used to … identify a network of key personality traits that may be used as segmentation and message development variables. The approach … addresses several criticisms that have been leveled against personality research in marketing. The approach includes four …

contests. Design/methodology/approach – A hierarchical model of motivation and personality (3M model) was employed to … findings will help marketers better segment the market based on unique profiles of personality traits, functional motives, and …

influence of personality characteristics on the tendency to engage in impression management. The purposes of this research are … that personality characteristics motivate gift‐givers to engage in active and defensive impression management and how the … for gift‐giving, personality characteristics, and the characteristics of the gift. Findings – The authors' study shows …

personality research.  …

context of baby care toiletry brands. Further, the moderating role of the mother’s personality traits on the relationship … personality traits on the relationship between brand trust and its antecedents, in the little-researched context of the high …