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The present study aimed to explore whether personality traits influence buying behaviour and if this influence differs … via an online questionnaire which measured personality traits, consumer purchase behaviour and the meaning of branded … products for 525 participants. The results show significant relationships between personality traits and both, consumer …
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Research dedicated to entrepreneurship has, from the very beginning, created a gender gap as it was mostly considered to be the masculine one. Studies with the main focus on psychological characteristics of entrepreneurs are mostly based on a comparison with other professionals, rarely...
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of their (1) socioeconomic characteristics, (2) personality, and (3) perceptions of entrepreneurial support. Descriptive …
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Purpose: This study examines the relationship between personality traits and creative behaviour, in an entrepreneurial … evidence to predict the level of creativity by the personality traits. On the other hand, “Neuroticism” is negatively … that we take account of the motivations of women who become entrepreneurs. Once the potential role of personality traits …
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