Рассматриваются проблемы и методы оценки деловой репутации и социальной ответственности, мировой и отечественный опыт построения социальных индексов, пути...

В статье представлена методика интегральной оценки состояния социальной ответственности предприятия на основе методологии анализа иерархий. В методике...

В статье рассматриваются необходимость и алгоритм построения систем государственно-частного партнерства в сфере начального профессионального образования.

Competitiveness depends on the relationship that a company has with its consumers. Consumer loyalty makes many benefits for companies like lower price elasticity, lower relationship costs, the possibility of increasing income over time, chance of achievement new customers because of loyal...

Reflecting its importance to thc financial success of organisations, interest in consumer loyalty continues unabated. However, there are still many unanswered questions about its conceptualisation and measurement.These questions must he resolved before academics and practitioners can usefully...

Because loyal consumers are less likely to switch to competitors and because they are more tolerant toincreases in price than non-loyal consumers, one of the main aims of firms is the “generation” of loyal consumers.But what is consumer loyalty? The marketing literature emphasises that for...

Consumer Loyalty as a measure of consumers' attachment to particular supermarket, has become an important notion in consumer behavior. The producers understand that better retain existing customers than new customers. Therefore, in order to build consumer affinity with the product, then...

SANTRAUKABakalauro baigiamajame darbe pateikiama užsienio ir lietuvių autorių suformuotos vartotojų lojalumo sampratos ir esmė, atskleisti ir analizuojami vartotojų lojalumą formuojantys veiksniai, lojalių klientų nauda įmonei, nagrinėjami lojalumo tipai ir lojalumo matavimo metodai....

Faced with an array of scandals and challenges caused by environmental pollution and exploitation of workers, apparel retailers are often compelled to re-think their strategies in compliance with environmental governance, and to implement specific measures aimed at environmental protection and...

In the current competitive scenario, the banking industry must contend with multiple challenges tied to regulations, legacy systems, disruptive models/technologies, new competitors, and a restive customer base, while simultaneously pursuing new strategies for sustainable growth. Banking...