Modern hotel business models tend to split ownership of the property and its business operations. It can be assumed that a good-quality hotel facility per se can easily achieve high customer satisfaction. The purpose of this research was to investigate the effect of customer perception of hotel...

Results of field marketing research of a specific niche of the market (gerontocluster) where as buyers the persons which age exceeds 55 years act are resulted. Reaction of this national group to advertizing means (newspapers, magazines, radio, television, etc.), used for promotion of the goods...

В статье показана актуальность обеспечения удовлетворенности потребителей предлагаемой услугой. Основной целью исследования является совершенствование...

Рассматривается возможность развития маркетинга отношений на основе формирования лидеров мнений для достижения стратегических маркетинговых целей вуза.