"This volume contributes to the return to nature movement that is very much in vogue in contemporary European societies, by examining the place of food and eating in the rewilding process. The volume is divided into three parts, each of which consists of two conversations between scholars from...

1. Audiences articulating advertising -- 2. Beyond attitudes : to the audience itself! : understanding consumers : interpretive inductivism -- 3. Interpreting place branding : absorbing or alienating? -- 4. From productive consumer to reflective citizen : a reception study of advertising...

pt. 1. Introduction to consumer behavior and marketing management -- pt. 2. The consumer decision-making process -- pt. 3. External sociocultural influences on consumer behavior -- pt. 4. Internal individual psychological influences on consumer behavior.