Consumer behavior in action : real-life applications for marketing managers

Geoffrey P. Lantos

pt. 1. Introduction to consumer behavior and marketing management -- pt. 2. The consumer decision-making process -- pt. 3. External sociocultural influences on consumer behavior -- pt. 4. Internal individual psychological influences on consumer behavior.

MoreLess

Year of publication:	2015
Authors:	Lantos, Geoffrey Paul
Publisher:	London : Routledge,
Subject:	Konsumentenverhalten \| Consumer behaviour \| Marketing \| Marketingmanagement \| Marketing management \| Theorie \| Theory \| Marktforschung \| Market research

Online Resource

Check full text access |

More access options

doi.org

Check Google Scholar

In libraries world-wide (WorldCat)

In German libraries (KVK)

subito order

I need help

Extent:	1 online resource (xviii, 629 pages)
Type of publication:	Book / Working Paper
Language:	English
ISBN:	978-1-315-70543-9 ; 978-1-317-47382-4 ; 978-1-317-47383-1 ; 978-0-7656-2090-3
Other identifiers:	10.4324/9781315705439 [DOI]
Source:	ECONIS - Online Catalogue of the ZBW

Persistent link: https://www.econbiz.de/10015068095