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, and obtained consistent estimation results. The test of the intermediary effect shows that the development of Fintech will …
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intermediary to disclose consumer information to advertisers when auctioning ad impressions. We show that disclosing information … that enables advertisers to optimize the allocation of ads on multi-homing consumers is profitable to the intermediary only … outsource the sale of their ads to an intermediary, and relate these incentives to the extent of consumer multi-homing, the …
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