This paper aims at exploring the existing relations among green innovation, environmental sustainability thoughts, environmental performance. We tested research hypotheses using data collected from 575 respondents of SMEs. Questionnaire was used as a tool for finding results through random...

Rapid technological advancements, digitalization trends, changes in consumer behavior, and call to achieve sustainable development goals induce transformations in the packaging industry. Digital technologies are enabling the packaging to move from its core passive functions to more enhanced...

Purpose – The purpose of this paper is to focus on the role ingredient branding (IB) plays in shaping the strategic communications created by public relations/corporate communication departments of large organizations when managing crises. Design/methodology/approach – Starting from a...

Purpose The purpose of this paper is to investigate the link between community of place and small- and medium-sized enterprises (SMEs) in Lombard industrial districts in Italy. Design/methodology/approach A brief literature review of international authors from the stakeholder approach and...

Purpose This paper aims to extend corporate social responsibility (CSR) theory by exploring how firms engage with community. The community is frequently cited as a stakeholder of the firm, but in spite of its status in networks it has not been the focus of research. Drawing on community theory...

"A sustainable brand should integrate environmental, social, economic and issues into its business operations. Sustainable Branding considers how broader perspectives on sustainability and corporate social responsibility can be applied to the practicalities of brand management. By addressing a...

Rethinking Decision-Making Strategies and Tools: Emerging Research and Opportunities analyses established decision-making tools, and on the necessity to re-arrange and re-evaluate some of them. The authors propose a new matrix with eight quadrants of the dynamic SWOT analysis. The new tool also...