Tetra Pak Italy’s ingredient branding: an exploratory case of strategic communication
Year of publication: |
2015
|
---|---|
Authors: | Siano, Alfonso ; Palazzo, Maria |
Published in: |
Journal of Communication Management. - Emerald Group Publishing Limited, ISSN 1478-0852, ZDB-ID 2031803-0. - Vol. 19.2015, 1, p. 102-116
|
Publisher: |
Emerald Group Publishing Limited |
Subject: | Strategic management | Communications | Communication management | Stakeholder analysis | Italy | Tetra Pak |
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