In this research, we study social desirability and demand artifacts in light of the increasing use of on-line studies. Our experiment shows that this data collection medium does not always reduce these biases. First, when an attractive interviewer appears on the cover page of an on-line study,...

This article investigates the impact of two data collection modes (online surveys and paper-and-pencil surveys) and the perceived attractiveness of the experimenter on two types of response biases: social desirability and demand artifacts. Its results highlight the combined effect of the data...

This article investigates the impact of two data collection modes (online surveys and paper-and-pencil surveys) and the perceived attractiveness of the experimenter on two types of response biases: social desirability and demand artifacts. Its results highlight the combined effect of the data...

Dans cette recherche, nous interrogeons l'apparition du biais de désirabilité sociale et de l'artefact de la demande à la lumière des opportunités présentées par la diffusion des technologies de l'Internet dans le domaine des études. L'expérimentation conduite montre que ce mode...

While complaining behaviour has widely been studied in marketing, few studies exclusively focus on non-complaining behaviour. The present communication studies a specific type of consumers: those who do not complain when dissatisfied. Three studies were conducted on 380 students and non-students...

Few studies have been conducted on special treatment, and they have always considered it as a rewarding tool aimed at maintaining loyalty. However, special treatment is more and more widely used by firms during their first interaction with customers, as a recruiting tool. Relying on the concepts...