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Advertisement attitude, brand attitude and purchase intention : reciprocal and mediation effect study
Ganesan, P.; Sridhar, M.; Priyadharsani, Saranya - In: International journal of business excellence 9 (2016) 4, pp. 488-510
Persistent link: https://www.econbiz.de/10011660376
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Attitudes toward star ratings : generational differences among Indian consumers
Chung, Christina; Moriuchi, Emi; Limbu, Yam B.; Ganesan, P. - In: Journal of global marketing 31 (2018) 2, pp. 128-141
Persistent link: https://www.econbiz.de/10011963105
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Service innovation barriers and facilitators and their effects on customer satisfaction and relationship improvement
Sridhar, M.; Ganesan, P. - In: International journal of services and operations management 21 (2015) 1, pp. 87-111
Persistent link: https://www.econbiz.de/10011403662
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Service sector and employment generation : is it real?
Gandhi, P. Jegadish; Ganesan, P. - In: Economic liberalisation and its implications for employment, (pp. 263-271). 2002
Persistent link: https://www.econbiz.de/10001737162
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The role of services sector : a comparative analysis of India and Tamil Nadu
Gandhi, P. Jegadish; Ganesan, P. - In: Services sector in the Indian economy : macro dynamics, …, (pp. 20-30). 2002
Persistent link: https://www.econbiz.de/10001740409
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Reforms in power sector : an analysis
Rengamani, K. T.; Ganesan, P. - In: National and sub-national economic development : …, (pp. 215-223). 2003
Persistent link: https://www.econbiz.de/10001843216
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Asymmetrical performance of Scheduled commercial banks in Tamil Nadu
Ganesan, P.; Ravi, P. N. - In: National and sub-national economic development : …, (pp. 235-242). 2003
Persistent link: https://www.econbiz.de/10001843327
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Repayment behaviour in credit and savings cooperative societies : empirical and theoretical evidence from rural Rwanda
Papias, Malimba Musafiri; Ganesan, P. - In: International journal of social economics 36 (2009) 5/6, pp. 608-625
Persistent link: https://www.econbiz.de/10003843228
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Consumer expectation, attitude, and user occasion of wellness services and its effect on wellness center loyalty
Satya, S.; Ganesan, P.; Rawichandran, Swathi - In: The IUP journal of marketing management : IJMM 11 (2012) 2, pp. 27-45
Persistent link: https://www.econbiz.de/10009573166
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Understanding wellness center loyalty through lifestyle analysis
Suresh, Satya; Ravichandran, Swathi; Ganesan, P. - In: Health marketing quarterly 28 (2011) 1, pp. 16-37
Persistent link: https://www.econbiz.de/10008990992