dimensions of our identity ('homophily'). Lab studies of network formation games have found that adherence to social norms of … reciprocity and inequity aversion are also drivers of network choices. No study so far has attempted to investigate the role of … both homophily and social norms in a controlled environment. At the beginning of our experiment, each player fills in a …

dimensions of our identity (“homophily”). Lab studies of network formation games have found that adherence to social norms of … reciprocity and inequity aversion are also drivers of network choices. No study so far has attempted to investigate the role of … both homophily and social norms in a controlled environment. At the beginning of our experiment, each player fills in a …

understand the process. The model illustrates that with adequate peer interactions with active consumers, inactive consumers …