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1. Brands : origins, heritage and importance -- 2. The art of branding -- 3. The science of measuring brand performance -- 4. Cross-cultural studies, loyalty, choice, experiments and hypothese -- 5. Research method -- 6. Results : sample comparability and brand knowledge constructs -- 7. Results...
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1. Analysis of the impact of RMB exchange-rate adjustments on China's overall economy and national welfare / Huang … Yiping and Tao Kunyu -- 2. The impact of an appreciating RMB on China's import and export trade / Zhang Xiaoji -- 3. The … Center, Bank of Communications -- 5. Evaluating the 'real equilibrium exchange rate' of the RMB / Li Shantong -- 6. China …
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section 1. Theoretical foundation -- section 2. Regions and industries in East, Central, and West China -- section 3 …
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