Der vorliegende Beitrag zeigt, dass die Festlegung der Fertigungstiefe in der Gegenstromplanung von Strategien kein stringentes Instrument der Unternehmensführung ist. Die Top-Down und Bottom-Up Analyse über die hierarchischen Ebenen der Unternehmens-, Wettbewerbs- und Funktionalstrategie...

In the German automobile industry the vertical integration, as an indicator of value added, is on average low. Beyond the argument of relative high labour costs for manufacturing, several specific reasons for the level of vertical integration, linked to the flexibility of business administration...

The role of strategic management is to handle the day-to-day needs of the firms with respect to current events of fluctuating markets so that they can effectively reach to their pre-planned, long-term goals. This study aims to explain the steps taken to design a new conceptual framework in the...