Direct-to-Consumer (D2C) strategies of established consumer goods manufacturers : a dynamic capability perspective
submitted by Severin Dominic Lienhard
| Year of publication: |
[2023]
|
|---|---|
| Authors: | Lienhard, Severin |
| Publisher: |
St. Gallen |
| Subject: | Marketing | Vertrieb | Strategie | Direktvertrieb | EDIS-5297 | Strategy | MarketingSales | Vertical Integration | Direct-to-Consumer | Strategisches Management | Strategic management | Vertikale Integration | Vertical integration | Dynamische Kompetenzen | Dynamic capabilities | Marketingmanagement | Marketing management | Direktmarketing | Direct marketing | Internationales Marketing | International marketing |
freely available
| Extent: | 1 Online-Ressource (circa 250 Seiten) Illustrationen |
|---|---|
| Type of publication: | Book / Working Paper |
| Type of publication (narrower categories): | Hochschulschrift ; Graue Literatur ; Non-commercial literature |
| Language: | English |
| Thesis: | Dissertation, University of St. Gallen, 2022 |
| Source: | ECONIS - Online Catalogue of the ZBW |
Persistent link: https://www.econbiz.de/10014293048