Encinosa, William; Meyerhoefer, Chad; Zuvekas, Samuel; … - In: The Geneva Papers on Risk and Insurance - Issues and … 39 (2014) 4, pp. 749-767
Direct-to-consumer advertising (DTCA) for drugs has increased from US$200 million in 1997 to US$4 billion in 2011. While studies show that DTCA impacts the patient-physician relationship, little is known of the effect of DTCA on health insurance markets. We test whether DTCA raises the costs in...