The impact of direct-to-consumer advertising on health insurance markets
Year of publication: |
2014
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Authors: | Encinosa, William E. ; Meyerhoefer, Chad D. ; Zuvekas, Samuel ; Du, Dongyi |
Published in: |
The Geneva papers on risk and insurance - issues and practice : an official journal of the Geneva Association. - Basingstoke : Palgrave Macmillan, ISSN 0252-1148, ZDB-ID 196109-3. - Vol. 39.2014, 4, p. 749-767
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Subject: | health insurance | direct-to-consumer advertising | pharmaceuticals | prices | Arzneimittel | Pharmaceuticals | Krankenversicherung | Health insurance | Direktmarketing | Direct marketing | Werbewirkung | Advertising effects | Werbung | Advertising | Konsumentenverhalten | Consumer behaviour |
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