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Illuminating the e-commerce marketing mix : framework development, marketing tool effects on online patronage, and impact of brand equity

Klink, Benjamin - 2023

Persistent link: https://www.econbiz.de/10014288845

Transforming customer engagement with artificial intelligence e-marketing : an e-retailer perspective in the era of Retail 4.0

Behera, Rajat Kumar; Bala, Pradip Kumar; Rana, Nripendra P. - In: Marketing intelligence & planning 42 (2024) 7, pp. 1141-1168

Persistent link: https://www.econbiz.de/10015056968

Customer engagement through omnichannel retailing : the effects of channel integration quality

Lee, Zach W. Y.; Chan, Tommy K. H.; Chong, Alain Yee Loong - In: Industrial marketing management : the international … 77 (2019), pp. 90-101

Persistent link: https://www.econbiz.de/10012004178

Online retailer cold chain physical distribution service quality and consumers : evidence from China during the COVID-19 pandemic

Su, Miao; Zhao, Jinjing; Qi, Guanqiu; Kim, Junseung; … - In: International journal of logistics : research and … 26 (2023) 4, pp. 442-459

Persistent link: https://www.econbiz.de/10014322001

Choosing optimal omnichannel coupon redeeming options in multiple channel settings

Vrechopoulos, Adam; Lazaris, Chris; Theodoratos, Stavros - In: Administrative Sciences : open access journal 12 (2022) 4, pp. 1-17

This article examines omnichannel redemption options when issuing digital coupons over social media. It investigates which channels or combinations of them provide optimal performance in terms of service-quality perception, customer satisfaction, and revenue. For that purpose, it compares three...

Persistent link: https://www.econbiz.de/10013470569

Antecedents and outcomes of omnichannel retail customer experience

Nguyen Hai Ninh; Tran Manh Dung - In: International journal of electronic marketing and … 14 (2023) 2, pp. 171-189

Persistent link: https://www.econbiz.de/10014310008

The case of Amazon.com : towards a conceptual framework of online customer service experience (OCSE) using the emerging consensus technique (ECT)

Klaus, Philipp - In: The journal of services marketing 27 (2013) 6, pp. 443-457

Persistent link: https://www.econbiz.de/10010198163

Online drivers of consumer purchase of website airline tickets

Escobar-Rodríguez, Tomás; Carvajal-Trujillo, Elena - In: Journal of air transport management 32 (2013), pp. 58-64

Persistent link: https://www.econbiz.de/10010127328

Responding to negative online reviews : the effects of hotel responses on customer inferences of trust and concern

Sparks, Beverley; So, Kevin Kam Fung; Bradley, Graham L. - In: Tourism management : research, policies, practice 53 (2016), pp. 74-85

Persistent link: https://www.econbiz.de/10011440024

Models of customer experience for B2C e-commerce enterprises

Pei, Yilei; Xue, Wanxin; Li, Dandan; Su, Yong - In: Journal of electronic commerce in organizations : the … 14 (2016) 1, pp. 24-33

Persistent link: https://www.econbiz.de/10011529132