Online drivers of consumer purchase of website airline tickets
Year of publication: |
2013
|
---|---|
Authors: | Escobar-Rodríguez, Tomás ; Carvajal-Trujillo, Elena |
Published in: |
Journal of air transport management. - Amsterdam [u.a.] : Elsevier, ISSN 0969-6997, ZDB-ID 1208154-1. - Vol. 32.2013, p. 58-64
|
Subject: | Airline marketing | Online consumer behavior | Behavioral intentions | Airline e-commerce | Airline tickets | Fluggesellschaft | Airline | Konsumentenverhalten | Consumer behaviour | Online-Handel | Online retailing | Website | Luftverkehr | Air transport | Electronic Commerce | E-commerce | Online-Marketing | Internet marketing | Preismanagement | Pricing strategy | Passagierluftverkehr | Air passenger transport | Dienstleistungsqualität | Service quality | Beziehungsmarketing | Relationship marketing |
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