The main objective of this research is to study the perception of internet users and marketers on internet marketing in terms of communication, distribution and transaction activities in Malaysia. The data were analysed based on mean and standard deviation using SPSS. To test the model fit, all...

This paper aims to identify the impact of demographics on consumer buying behaviour towards online purchase of different products based on the involvement and investment (High, Medium and Low). It attempts to unearth the impact of the demographics on online purchase which is at present...

This paper discribe a role of internet marketing toward creative industries in Bandung. How Internet Marketing can help the creative industries to access the market through internet. Bandung, as emerging city for creative industries in Indonesia has shown the great developent of small medium...

Article tests the current possibilities offered by the new marketing tools in the application of the selected organization. The first chapter of article defining the basic concepts related to the theory about the new trends in terms of online marketing communication. The analytical part focuses...

Обоснована актуальность системно-синергетического подхода к управлению научно-образовательным процессом в университете. Особое внимание уделено признакам...

This article examines the dynamic impact of online word-of-mouth (WOM) on US television show viewership. With WOM data collected from the Internet Movie Database website, we find that the cumulative volume of online WOM has significant explanatory power for viewership over time. Consistent with...