Narrow search
Showing 161 - 170 of 222
Cover Image
Ein Indikatorenmodell zur langfristigen monetären Markenwertbestimmung
Sattler, Henrik - In: Die Betriebswirtschaft : DBW 59 (1999) 5, pp. 633-653
Persistent link: https://www.econbiz.de/10006841356
Cover Image
Die Validität von Produkttests. Ein empirischer Vergleich zwischen hypothetischer und realer Produktpräsentation.
Sattler, Henrik - In: Marketing : ZFP ; journal of research and management 16 (1994) 1, pp. 31-41
Persistent link: https://www.econbiz.de/10006867668
Cover Image
Zwischenbetriebliche Kooperation: Informaler Informationsaustausch in den USA und Deutschland
Schrader, Stephan; Sattler, Henrik - In: Die Betriebswirtschaft : DBW 53 (1993) 5, pp. 589-608
Persistent link: https://www.econbiz.de/10006869225
Cover Image
Hybrid individualized two-level choice-based conjoint (HIT-CBC): A new method for measuring preference structures with many attribute levels
Eggers, Felix; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 26 (2009) 2, pp. 108-118
Persistent link: https://www.econbiz.de/10008262301
Cover Image
The impact of brand extension success drivers on brand extension price premiums
Sattler, Henrik; Völckner, Franziska; Riediger, Claudia; … - In: International journal of research in marketing : IJRM ; … 27 (2010) 4, pp. 319-329
Persistent link: https://www.econbiz.de/10008734985
Cover Image
Empirical generalizability of consumer evaluations of brand extensions
Völckner, Franziska; Sattler, Henrik - In: International journal of research in marketing : IJRM ; … 24 (2007) 2, pp. 149-162
Persistent link: https://www.econbiz.de/10007727823
Cover Image
How important are brands? : a cross-category, cross-country study
Fischer, Marc; Voelckner, Franziska; Sattler, Henrik - In: MSI reports : working paper series (2009) 1, pp. 53-77
Persistent link: https://www.econbiz.de/10009893528
Cover Image
Preference measurement with conjoint analysis : overview of state-of-the-art approaches and recent developments
Eggers, Felix; Sattler, Henrik - In: GfK marketing intelligence review 3 (2011) 1, pp. 36-47
Persistent link: https://www.econbiz.de/10009893820
Cover Image
Drivers of Brand Extension Success
Vlckner, Franziska; Sattler, Henrik - In: Journal of marketing 70 (2006) 2, pp. 18-34
Persistent link: https://www.econbiz.de/10005917855
Cover Image
Praxis . Forschung - Bestimmungsfaktoren des Markentransfererfolges - Eine Replikation der Studie von Zatloukal (2002)
Sattler, Henrik; Völckner, Franziska - In: Journal of business economics : JBE 73 (2003) 10, pp. 1077-1102
Persistent link: https://www.econbiz.de/10007030641