Muljono, Wiryanta; Setiyawati, Sri - In: Journal of marketing and consumer behaviour in emerging … (2019) 1, pp. 42-57
The growth of e-commerce has highlighted the importance of express courier service (ECS). We empirically study consumer …'s choice of ECS in purchasing goods online. This research aims to examine the effect of service quality (SQ), shipping cost … cost and the attitude towards choosing a courier service. However, the analysis indicates that brand has an influence on …