norms in China. Consistent with this notion, we find that China’s leading social norms related to alcohol consumption and …

Salespeople are widely employed in many industries and are perceived as an effective marketing strategy. However, due … to lack of field data, direct empirical evidence on the effectiveness of salespeople is scarce. In this paper, leveraging … salespeople assignment rule, we measure the causal effect of salespeople on product revenue. Our estimation strategy features a …