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Marketingaktivitäten deutscherBiotechnologie-Unternehmen
Trommsdorf, Volker - Technische Universität <Berlin> / Fachgebiet Marketing - 2002
Über 50 Prozent der befragten Biotechnologie-Unternehmen sind Neugründungen. Ein Drittel derUnternehmen ist als Spin-Off aus einer Universität oder einem wissenschaftlichen Forschungsinstituthervorgegangen, jedes sechste als Spin-Off aus einem Unternehmen oder Tochterunternehmen.• Der...
Persistent link: https://www.econbiz.de/10005865455
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Hershey's entry to the Australian market with a new brand : an accounting and marketing perspective
Kizil, Cevdet; Eddy, Valorie; Clary, Laura; Crowell, Katrina - In: Emerging markets journal : Emaj 3 (2013) 2, pp. 97-126
Persistent link: https://www.econbiz.de/10010243057
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Pathways to profits : the impact of marketing vs. finance skills on business performance
Anderson, Stephen J.; Chandy, Rajesh K.; Zia, Bilal - In: Management science : journal of the Institute for … 64 (2018) 12, pp. 5559-5583
Persistent link: https://www.econbiz.de/10011964524
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Crowdfunding, demand uncertainty, and moral hazard: A mechanism design approach
Strausz, Roland - 2015
Crowdfunding challenges the traditional separation between finance and marketing. It creates economic value by reducing …
Persistent link: https://www.econbiz.de/10011380705
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A theory of Crowdfunding: A mechanism design approach with demand uncertainty and moral hazard
Strausz, Roland - 2015
finance and marketing, but complements rather than substitutes traditional entrepreneurial financing. As a screening tool for …
Persistent link: https://www.econbiz.de/10011637945
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Non-Credit Services of Group-Based Financial Institutions: Implications for Smallholder Women’s Honey Income in Arid and Semi Arid Lands of Kenya
Otieno, Peter Shimon; Nyikal, Rose Adhiambo; Mugivane, … - 2008
on marketing, business, production and subsector analysis). The study uses cross-sectional data from a survey of women …
Persistent link: https://www.econbiz.de/10009446370
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Strategic analysis of Daimler Chrysler
Duckworth, Lauren - 2007
strategyto increase its overall share in the auto manufacturing industry. Daimler Chrysler usessuccessful marketing, promotional … Events - Organizational Analysis – Marketing - Sales and Market Share Growth Rate - Financial Analysis - Comprehensive Ratio …
Persistent link: https://www.econbiz.de/10009467541
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Motivations for US Foreign Direct Investment
Buoninfante, Christina - 2009
The purpose of this thesis is to determine US firms’ motivations for foreign direct investment and to explore to what extent US firms continue to invest into China and India. I first correlate the agricultural, industrial, and service sectors in the United States with those of China and India....
Persistent link: https://www.econbiz.de/10009463628
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Influences on financial decision making among the rural poor in Bangladesh
Jackson, Laurel R. - University of Western Sydney; College of Business; … - 2010
about the nature of their financial decision making which is taking place within the marketing systems that are operating in … marketing flows linking system participants? (Layton 2007 P 239) are considered in terms of the implications for the impact on … communities. Understanding consumers and their behaviour is at the core of marketing yet much of what we know has been derived …
Persistent link: https://www.econbiz.de/10009481898
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The Evolution of Shopping Center Research: A Review and Analysis
Eppli, Mark; Benjamin, John D. - 1994
been as wide as it has been deep, including literature in geography, economics, finance, marketing, and real estate …
Persistent link: https://www.econbiz.de/10009484538