Purpose: The purpose of this paper is to identify how organizations can evaluate the green product deletion decision within an environmentally sustainable consumption and production environment through a hybrid multistage multiple criteria evaluation approach. Design/methodology/approach: This...

Purpose It is difficult to ascertain the success factors and outcomes of deleting a brand, since these factors and outcomes differ by type of industries, firms, and brands, and vary based on contextual and organizational situations. Brand managers would benefit by having a guide explaining...