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Enhancing perceived product value through peripheral product anecdotes

Wiener, Hillary J. D.; Wiener, Joshua L.; Arnold, Todd - In: European journal of marketing 56 (2022) 2, pp. 375-399

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Brand stories in marketing : a bibliographic perspective

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Strategic brand storytelling

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Transmedia Brand Storytelling : Immersive Experiences from Theory to Practice

Sutherland, Karen; Barker, Richie - 2023

Chapter 1: Transmedia Brand Storytelling - Immersive Campaign Experiences from Theory to Practice -- Chapter 2: What is transmedia storytelling? -- Chapter 3: The creative logic of transmedia storytelling -- Chapter 4: Practitioner perceptions of transmedia storytelling -- Chapter 5: Planning...

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El vector lúdico en los juegos de realidad alternativa : desmontando una aporía fundamental en el género

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Narrative transportation and transmedia consumption experience in the cultural field

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Creating visual narrative art for decoding stories that consumers and brands tell

Megehee, Carol M.; Woodside, Arch G. - In: Psychology & marketing 27 (2010) 6, pp. 603-622

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Special issue: Brand-consumer storytelling theory and research

Woodside, Arch G. (contributor) - 2010

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Fabricating celebrity brands via scandalous narrative : crafting, capering and commodifying the comedian, Russell Brand

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The impact of storytelling on the consumer brand experience : the case of a firm-originated story

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