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Strategic and operational issues in implementing a CRM tool
Rothenberger, Sandra - In: International journal of business environment : IJBE 1 (2006/2007) 4, pp. 462-475
Persistent link: https://www.econbiz.de/10003601542
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Die Problematik bei der Berechnung des Customer Lifetime Values
Rothenberger, Sandra - In: Werte schaffen : Perspektiven einer …, (pp. 465-480). 2003
Persistent link: https://www.econbiz.de/10001828482
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Strategic and operational issues in implementing a CRM tool
Rothenberger, Sandra - In: International journal of business environment : IJBE 1 (2006-2007) 4, pp. 462-475
Persistent link: https://www.econbiz.de/10009878392
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Leitbilder auf dem Prüfstand
Rothenberger, Sandra; Kolar, Mario; Abfalter, Dagmar - In: Anspruchsgruppenorientierte Kommunikation : neue …, (pp. 199-210). 2008
Persistent link: https://www.econbiz.de/10003759808
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Exploring the role of information and trust in price fairness judgments
Rothenberger, Sandra; Grewal, Dhruv; Iyer, Gopalkrishnan R. - In: Pricing perspectives : marketing and management …, (pp. 147-158). 2008
Persistent link: https://www.econbiz.de/10003775071
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Die Integration von Enterprise Resource Planning (ERP) in der strategischen Planung : eine neue Herausforderung für das Strategische Kompetenzmanagement
Hinterhuber, Hans H.; Rothenberger, Sandra - In: Neue Perspektiven des Strategischen Kompetenz-Managements, (pp. 301-320). 2006
Persistent link: https://www.econbiz.de/10003356450
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Understanding the role of complaint handling on consumer loyalty in service relationships
Rothenberger, Sandra; Grewal, Dhruv; Iyer, Gopalkrishnan R. - In: Journal of relationship marketing : innovations & … 7 (2008) 4, pp. 359-376
Persistent link: https://www.econbiz.de/10003807761
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Pricing practices in Victorian America: evidence from a satirical point of view
Holden, Alfred C.; Rothenberger, Sandra - In: The journal of product & brand management 19 (2010) 2, pp. 135-142
Persistent link: https://www.econbiz.de/10003993639
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Pricing perspectives : marketing and management implications of new theories and applications
Rothenberger, Sandra (contributor);  … - 2008
Persistent link: https://www.econbiz.de/10003685373
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Der strategische Einsatz von ERP-Systemen
Hinterhuber, Hans H.; Rothenberger, Sandra - In: Produktions- und Logistikmanagement : Festschrift für …, (pp. 135-152). 2007
Persistent link: https://www.econbiz.de/10003562230