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An assessment of advanced mobile services acceptance : contributions from TAM and diffusion theory models
López-Nicolás, Carolina; Molina-Castillo, Francisco J.; … - In: Information & management : the internat. journal of … 45 (2008) 6, pp. 359-364
Persistent link: https://www.econbiz.de/10003766983
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Moderating effects of job relevance and experience on mobile wireless technology acceptance : adoption of a smartphone by individuals
Kim, Sang Hyun - In: Information & management : the internat. journal of … 45 (2008) 6, pp. 387-393
Persistent link: https://www.econbiz.de/10003766997
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Ubiquitous commerce for creating the personalized marketplace : concepts for next generation adoption
Hung, Humphry (contributor); Wong, Yiu-hing (contributor);  … - 2009
Persistent link: https://www.econbiz.de/10003782042
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Constructing a model of the adoption of new technologies of u-commerce
Hung, Humphry; Cho, Vincent; Wong, Yiu-hing - In: Ubiquitous commerce for creating the personalized …, (pp. 1-12). 2009
Persistent link: https://www.econbiz.de/10003851168
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Akzeptanz mobiler Paymentsysteme : eine empirische Analyse
Schierz, Paul Gerhardt; Wirtz, Bernd W. - In: Die Betriebswirtschaft : DBW 69 (2009) 5, pp. 571-592
Persistent link: https://www.econbiz.de/10003881255
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A model of attitutes towards the acceptance of mobile phone use in public places
Mak, Brenda; Nickerson, Robert C.; Isaac, Henri - In: International journal of innovation and technology … 6 (2009) 3, pp. 305-326
Persistent link: https://www.econbiz.de/10003894366
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India: a case of fragile wireless service and technology adoption?
Pau, Louis-François (contributor);  … - 2007
Persistent link: https://www.econbiz.de/10003424294
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Mobile customer relationship management (mCRM) : constraints and challenges
Silberer, Günter; Schulz, Sebastian - In: Handbook of research on mobile marketing management, (pp. 173-189). 2010
Persistent link: https://www.econbiz.de/10003919361
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Employment and acceptance of near field communication in mobile marketing
Wiedmann, Klaus-Peter; Reeh, Marc-Oliver; Schumacher, Henrik - In: Handbook of research on mobile marketing management, (pp. 190-212). 2010
Persistent link: https://www.econbiz.de/10003919363
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The impact of gender and age on consumer responsiveness to permission-based mobile advertising
Karjaluoto, Heikki; Lehto, Heikki; Leppäniemi, Matti - In: Handbook of research on mobile marketing management, (pp. 303-322). 2010
Persistent link: https://www.econbiz.de/10003919381