We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as measured by percentage body fat (PBF) and to assess the sensitivity of these effects to using conventional measures of youth obesity based on body-mass index (BMI). We merge...

In this paper we propose a model of competition between a private television channel, financed by advertising, and a public channel, financed by advertising and a transfer of public funds. We study the impact that an advertising quota imposed on the public channel has on the channels and on the...

We examine the effects of fast-food restaurant advertising on television on the body composition of adolescents as measured by percentage body fat (PBF) and to assess the sensitivity of these effects to using conventional measures of youth obesity based on body-mass index (BMI). We merge...

When a television advertisement causes viewers to switch channels, it reduces the audience available to subsequent advertisers. This audience loss is not reflected in the advertisement price, resulting in an audience externality. The present article analyzes the television network's problem of...

We consider the potential to improve the efficiency and efficacy of broader advertising efforts through cross-channel coordination. Past work has demonstrated a positive relationship between television advertising and online search activity. Here, we consider the types of devices on which search...

Advertising is as old as civilization itself. Advertising is almost everywhere and Television is a major part of children's lives in urban Nepal today. Impact of advertising on children is very important and sensitive issue for the family, society as well as advertisers. Marketers are focusing...

Before a Media student enters the field of Advertisement, he/she is highly inspired by the Ethics of Advertisement that he/she is taught in Academics. Ethics here are a set of constant rules of conduct applicable to a particular profession which protect individual dignity and are in the larger...