Television and Digital Advertising : Second Screen Response and Coordination with Sponsored Search
Year of publication: |
2017
|
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Authors: | Hill, Shawndra |
Other Persons: | Burtch, Gordon (contributor) ; Barto, Michael (contributor) |
Publisher: |
[2017]: [S.l.] : SSRN |
Subject: | Online-Marketing | Internet marketing | Suchmaschine | Search engine | Werbewirkung | Advertising effects | Werbung | Advertising | Mediennutzung | Media usage | Fernsehen | Television | Fernsehwerbung | Television advertising |
Extent: | 1 Online-Ressource (31 p) |
---|---|
Type of publication: | Book / Working Paper |
Language: | English |
Notes: | Nach Informationen von SSRN wurde die ursprüngliche Fassung des Dokuments October 31, 2016 erstellt |
Other identifiers: | 10.2139/ssrn.2905679 [DOI] |
Source: | ECONIS - Online Catalogue of the ZBW |
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